DIGITAL MARKETING PROFESSIONAL

Mubashira NK

SEO • Local SEO • Meta Ads • Lead Generation • Social Media Marketing • WordPress

A digital marketing professional with hands-on experience across SEO, local search optimisation, paid advertising, lead generation, social media marketing, content strategy and WordPress website management.

Explore a selection of real projects, campaigns and digital marketing work I have contributed to across different industries.

20+ SEO Websites
50+ Branch Campaigns
Meta Ads & Leads
WordPress CMS
SEO EXPERIENCE 20+ Websites Managed for SEO
First-Page Rankings Local 3-Pack
Professional Portfolio Highlights Career Scope
SEO EXPERIENCE 20+ Websites Managed for SEO
PAID CAMPAIGN EXPERIENCE 50+ Branches Financial Lead Generation Campaign
MULTI-INDUSTRY EXPERIENCE

Healthcare • Automotive • Finance • Technology • Education • Real Estate • Retail • Manufacturing • Industrial Safety

DIGITAL MARKETING EXPERTISE
SEO Meta Ads Lead Generation Social Media WordPress
PAID CAMPAIGN EXPERIENCE Meta Lead Forms & WhatsApp Campaigns 50+ Branch Financial Lead Generation
4+

Years of Digital Marketing Experience

Proven background spanning agencies and software enterprises with comprehensive digital marketing execution.

20+

Websites Managed for SEO

Hands-on SEO and search visibility work across more than 20 client websites and brand projects.

50+

Branches Managed in a Financial Lead Generation Campaign

Coordinated multi-branch Meta Lead Generation campaigns for premier financial enterprise.


CAREER OVERVIEW

About Me

I am a Digital Marketing Professional with hands-on experience across SEO, Local SEO, Meta Ads, lead generation, social media marketing, content strategy and WordPress website management.

Throughout my professional journey, I have worked on projects across multiple industries and locations, contributing to search visibility, website optimisation, paid advertising campaigns, lead generation, social media content and digital marketing strategy.

My work focuses on understanding business goals and applying the right combination of SEO, content, advertising, local search and digital marketing activities to support stronger online visibility and campaign performance.

Professional Strengths

Core capabilities and specialized competencies
SEO Strategy & Optimisation Keyword research, on-page, off-page & technical audits
Local SEO Geo-targeted ranking strategy & local citations
Google Business Profile Optimisation Local 3-Pack visibility, posts, updates & reviews
Meta Ads Facebook & Instagram targeted advertising campaigns
Lead Generation Campaigns High-intent instant forms & conversion funnel setup
WhatsApp Conversion Campaigns Direct messaging ads to drive business enquiries
Social Media Marketing Content calendars, campaign creatives & engagement
Content Strategy High-intent blog articles, service pages & editorial roadmaps
WordPress Management Elementor design, landing pages & on-site SEO setup
Google Analytics & Search Console Search performance analysis, indexing & traffic insights
Creative Content & Video Editing Social posters, reels, video promotional assets

CORE CAPABILITIES

Core Areas of Expertise

Structured digital marketing methodologies engineered to drive measurable visibility and organic search growth.

01

SEO & Search Optimisation

Keyword research, on-page SEO, off-page SEO, technical SEO, content optimisation, internal linking, service page optimisation and SEO content strategy.

Keyword Research On-Page & Off-Page Technical SEO Internal Linking
02

Local SEO & Google Business Profile

Local keyword optimisation, Google Business Profile optimisation, business information, services, categories, posts, review support and local search visibility.

GBP Optimisation Local 3-Pack Geo-Targeting Review Strategy
03

Meta Ads & Lead Generation

Facebook and Instagram advertising, lead generation campaigns, audience targeting, lead forms, WhatsApp conversion campaigns, engagement campaigns and campaign optimisation.

Lead Forms Audience Targeting WhatsApp Ads Campaign Optimisation
04

Social Media Marketing

Content planning, captions, creative concepts, social media campaigns, promotional content and platform management.

Content Calendars Creative Concepts Promotional Campaigns Brand Engagement
05

WordPress & Website Management

WordPress management, Elementor, page creation, website updates, content publishing and SEO implementation.

Elementor Builder Page Creation On-Page Setup Content Publishing
06

Content & Creative

SEO blogs, website content, service pages, social media creatives, posters and promotional video content.

SEO Articles Service Pages Graphic Creatives Video Promotion

PROVEN SEARCH RESULTS • 20+ WEBSITES MANAGED

SEO Projects & First-Page Search Visibility

A spotlight selection of 10 featured projects from hands-on SEO work across 20+ websites and client campaigns in healthcare, automotive, technology, industrial safety, manufacturing, retail, security and drinking water industries.

For these projects, I worked across different SEO activities including keyword research, on-page SEO, off-page SEO, technical SEO, content optimisation and local SEO where applicable.

01
SEO Local SEO

AL BAYAN BATTERY EXPERTS

Automotive & Car Battery Services Sharjah, UAE
Selected First-Page Keywords
  • Best Car Battery Shop in Sharjah
  • Car Battery Installation in Sharjah
Selected keywords achieved first-page visibility
02
SEO Local SEO

DLC – DIGESTIVE & LIVER CARE

Healthcare & Liver Care Kochi, Kerala
Selected First-Page Keywords
  • Hepatologist in Kochi
  • Best Liver Transplant Physician in Kochi
Selected keywords achieved first-page visibility
03
SEO Local SEO

DR. HARIKUMAR

Healthcare & Liver Care Kochi, Kerala
Selected First-Page Keywords
  • Best Liver Transplant Physician in Kochi
  • Best Hepatologist in Kochi
Selected keywords achieved first-page visibility
04
SEO Local SEO

RAFAL GARMENTS COMPANY LLC

Garments, Uniforms & Printing Ajman, UAE
Selected First-Page Keywords
  • T-Shirt Printing in Ajman
  • Uniform Manufacturer in Ajman
Selected keywords achieved first-page visibility
05
SEO Local SEO

NEOFLEX

Industrial Safety & PPE Qatar
Selected First-Page Keywords
  • Industrial Safety Products in Qatar
  • Protective Hand Gloves in Qatar
Selected keywords achieved first-page visibility
06
SEO Local SEO

DR. SHIFA HOMEO

Homeopathy & Healthcare Dubai, UAE
Selected First-Page Keywords
  • Best Homeopathic Doctor in Dubai
  • Homeopathic Skin Care Treatment in Dubai
Selected keywords achieved first-page visibility
07
SEO Content SEO

FALCON BOTTLED WATER

Bottled Drinking Water Dubai, UAE
Selected First-Page Keywords
  • Drinking Water Delivery in Dubai
  • Bottled Drinking Water in Dubai
Selected keywords achieved first-page visibility
08
SEO Local SEO

FUTURE OPTICALS

Optical & Eyewear Sharjah, UAE
Selected First-Page Keywords
  • Best Optical Shop in Sharjah
  • Branded Sunglasses in Sharjah
Selected keywords achieved first-page visibility
09
SEO Local SEO

ASQUARE

CCTV & Security Solutions Ernakulam, Kerala
Selected First-Page Keywords
  • CCTV Camera Installation in Ernakulam
  • Best Networking Solution in Kochi
Selected keywords achieved first-page visibility
10
SEO Local SEO

VOLEERGO

Software Development & AI Automation Kochi, Kerala
Selected First-Page Keywords
  • Software Development Company in Kochi
  • Best AI Automation Services in Kochi
Selected keywords achieved first-page visibility

CREATIVE & CONTENT STRATEGY

Social Media, Creative & Video Work

Alongside SEO and paid advertising, I have also worked on social media content, campaign creatives, promotional videos and platform-focused marketing activities.


CMS & ON-SITE SEO

Website & WordPress Experience

Experience working with WordPress websites across content updates, page creation, Elementor, SEO implementation, website optimisation and ongoing website management.

WordPress Capabilities

Hands-on execution of on-site updates, landing page builds with Elementor, technical metadata configuration, and structured blog publication for SEO authority.

  • WordPress Website Management

    Site administration, theme customizer adjustments, and plugin configuration.

  • Elementor Page Builder

    Visual layout construction, responsive adjustments, and hero banner building.

  • Page Creation & Layouts

    Dedicated landing pages, service catalog pages, and lead capture funnels.

  • Content Updates & Maintenance

    Fresh copy integration, pricing and service adjustments, and media management.

  • SEO Implementation (Yoast / RankMath)

    Title tags, meta descriptions, alt attributes, schema markup, and slug structure.

  • Website Optimisation

    Image compression, internal linking architecture, and page speed enhancements.

  • Blog Publishing & Formatting

    Structured keyword-optimized articles with header hierarchy (H1-H4) and internal links.

  • Website Content Management

    Continuous editorial stewardship maintaining consistency and branding standards.

https://clientwebsite.com/services/seo-optimized-landing-page
Elementor Active Workflow
SEO Heading H1
Keyword Content
Internal Link
Alt-Tagged Media
On-Page SEO Configuration
Title & Meta Description Configured
Responsive Viewport Structure Tested
Schema Markup & Permalinks Set

CAREER PROGRESSION

Professional Journey

A chronological track record of dedicated digital marketing roles and organizational responsibilities.

Leadership Role

DIGITAL MARKETING TEAM LEAD

Grehasoft Software Company

Key Responsibilities:
SEO Social Media Marketing Meta Ads Client Project Coordination Campaign Planning Content Strategy Google Business Profile Website Optimisation Team Coordination
Executive Role

DIGITAL MARKETING EXECUTIVE

Reymoro Technology

Key Responsibilities:
SEO Content Strategy Social Media Marketing Meta Ads Website Management Campaign Support
Internship

DIGITAL MARKETING INTERN

Smart Grow Business Solution

Key Responsibilities:
SEO Content Creation Social Media Support Competitive Analysis Digital Marketing Support

TECHNICAL TOOLKIT

Tools & Platforms

Proficient in industry-standard marketing software, analytics suites, ad managers, and CMS platforms.

WordPress

CMS & Web Management

Elementor

Visual Page Builder

Google Search Console

SEO Performance & Indexing

Google Analytics 4

Web & Traffic Analytics

Google Business Profile

Local Search & Maps

Meta Business Suite

Social Asset Coordination

Meta Ads Manager

Paid Campaigns & Leads

Canva

Creative Graphic Design
SEO Tools: SEMrush Ahrefs Ubersuggest Yoast SEO RankMath
Content & Creative Tools: CapCut VN Editor Notion
Analytics Tools: Google Looker Studio Tag Manager Basics

VALUE PROPOSITION

A Practical, Hands-On Approach

My portfolio brings together experience across search, local visibility, paid advertising, social media, content and website management.

Rather than focusing on a single area of digital marketing, my work has involved supporting different types of businesses through integrated digital marketing activities based on their goals and requirements.

Real Client Projects

Demonstrated work across genuine operational businesses in healthcare, automotive, manufacturing, retail, security and corporate services.

SEO & First-Page Keyword Visibility

Proven track record managing SEO for 20+ websites with organic search visibility achievements for high-intent competitive keywords.

Paid Campaign Experience

Structured Meta advertising, custom lead forms, 50+ branch financial campaign coordination, and direct-response WhatsApp conversion funnels.

Multi-Industry Exposure

Versatile domain comprehension across B2B and B2C segments, aligning tactical execution with specific business models.


START A CONVERSATION

Let's Connect

Open to professional opportunities, digital marketing roles and conversations around SEO, paid advertising, social media and digital growth.

Mubashira NK

Digital Marketing Professional
PRIMARY CONTACT (MAIN PHONE) +91 75588 78367
PRIMARY EMAIL ADDRESS mubashiradigital@gmail.com
SECONDARY / FREELANCE ENQUIRIES +91 70259 05515
PROFESSIONAL WEBSITE mubashiradigital.in

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